French premium Vodka in expansion on the US market.


Guillotine Vodka




Europe / US

The Brief

The investors and leadership team at Guillotine wanted their brand to have a clearer message, more consistent branding, communication and tools that ensured this was systematically implemented across their channels. It also wanted to update its bottle design to establish its luxury positioning and have more impact in retail and on-premise.

The Solution

South View Studio fully researched the category to identify differentiators and build a narrative on what made the brand stand out. It developed an advertising campaign, and a brand book all guidelines for communication, marketing, visual merchandising and more. It is currently in the exploration and development of the bottle design.