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The holding group of Tequila Solarum had an ultra-premium product sold to a niche Mexico market. It wanted to expand to a wider audience and build a strategy to gain market share both in Mexico and if recommended, in the US. It required understanding of the landscape, brand positioning, pricing, and distribution recommendations.
SVS analyzed the ultra-premium Tequila market and mapped out a path to capture market share in the US and Mexico. It built a competitive pricing and distribution model for Solarum. It created a commercial plan with detailed cost structures and negotiation terms, and sales volumes of each SKU. It developed a new brand identity, inspired by its original essence with a wider global appeal.
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