Mixed-use developer opens a luxury destination.

Client 

Artz

Date 

2022-2023

Location 

Mexico

The Brief

Grupo Sordo Madaleno opened a luxury Destination before the pandemic ARTZ Pedregal. It asked the Studio to refresh its branding during COVID and to develop creative campaigns to position it as a desirable luxury destination for art, food, shopping, sports, and more, drive foot traffic with tactical campaigns.

The Solution

South View Studio designed a new logo, graphic applications, brand book, and continues to develop its corporate and coop campaigns including film, outdoor, print, and all digital.