Conscious fine jewelry.


Naos Jewelry




Monterrey, NL

The Brief

A group of entrepreneurs and investors decided to launch a luxury lab-diamonds brand and traceable diamond jewelry marketplace. They asked South View Studio to design the brand name, logo, storytelling, packaging, website, social media and advertising. They also relied on the Studio to lead commercial and retail strategy, developing product collection architecture and pricing as well as support in designing a showroom and formal retail space.

The Solution

South View Studio accompanied the founding team in the full development from initial concept to final implementation, creating the name, logo, graphic design, producing the advertising campaign and collaborating with other partners to align with the brand vision.