The Brief

BDG Private Equity fund invested in Pakfab and acquired PFI to merge and grow these engineering and manufacturing zero waste solutions. The fund and the leadership team asked SVS to rebrand the merger, expanding its potential clients in the automotive space, tech and aerospace industries. It needed a deep understanding of the company values, strategy, differentiation to craft a new identity that spoke to the leading stakeholders in the respective industries, as well as the fast-scaling teams at the organization.